Bespoke Cycle

Buying a Bespoke Italian bicycle is a unique process that everyone should experience. This is the J-emm process from start to finish, beginning with the all-important process of fitting

01. Initial contact with the cyclist and Certified J-emm point


  • First of all we listen to your cycling needs.
  • Then we suggest you to get correct Bio mechanic Measurements
  • An initial Correct Bespoke Frame design is done accordingly.
  • After you give us an initial input, we design Bespoke Graphics Drafts with our internal graphic designer – let your imagination free ( your favourite colours, cycling image, naming, company image ….)
  • Before going into production, rigorous feasibility testing is executed.

02. Material choice


  • Knowing what you are wanting to achieve we suggest the best material combination from our innovative solutions.
  • If you are looking to add that little bit more of personalising, together we can choose Special aesthetic design materials to incorporate.

03. Tailor made frame


  • Made to measure assembly according to bespoke design takes place.
  • As each frame tube is composed of layered material from four to eight skins, reinforced according to the riders weight and performance requirements.
  • Each frame is made to mm precision according to measurements and brief supplied. This is why we are so confident about our frames and we offer a Lifetime warranty on the frame serial number attached to the bicycle.

03b. Assembly and build in Italy upon special request


  • Component setup proposal is agreed with only the best components on the market today
  • Assembly and build takes place
  • Track testing

04. Painting & detailing


  • We will provide as many draft designs as it takes to make you satisfied.
  • Before painting up to 5 layers of primer are applied.

No decalcs are used– Only Real Italian Hand Painting is applied. Thanks to our 30 years experience in the motorbike and formula 1 field of custom hand-painting helmets for past and present racing heroes, We have developed and fine tuned our unique ‘Layer upon Layer’ Hand- Painting technique.
We use very Detailed Masking and can proudly say that we are Masters of special bespoke effects (for example Glow in the dark, Mirror effect , Special top secret colours). on
 seat-posts, frames, headsets… There is no limit to what can be done… to make your next bicycle really Unique and very Italian!
Your designs are stored in our private archives – for your use in the future.

04. Final checks before shipping


  • Careful packing in special boxes
  • Insured shipping with carefully selected couriers
  • tracking and monitoring of your consignment

05. After-Sales customer service


  • Trilingual Dedicated Customer care (Italian, English & Spanish)
  • International brand ambassadors