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Official Statement from J-emm Cycles 4 th March 2019

J-emm, the first Italian Bespoke Cycle producer to use Innovative ‘Automative Carbo-Titanium’ material in performance Cycles – The facts.

On Sunday the 3rd of March 2019 we received an alarming message from one of our dedicated customers

“ As we are friends, I wanted to inform you without controversy that i was watching RAI 2 and they were showing Passoni cycles, saying that they are the first Italian Bespoke Cycle manufacturers to use Carbo-Titanium… not true!You have been using it for more than a year now. ”

 

BIKERADAR PRESS RELEASE – BIKEPLACE TRADE SHOW 2018 (SILVERSTONE GRAND PRIX)
https://www.bikeradar.com/road/news/article/jemm-bikes-first-look-51601/

Let it be known that we nurture an immense respect for the Passoni Cycling Industries, and we have no intent of harming their reputation. We wish them the best of luck and cycling prosperity. Their bicycles are magnificent and are quite rightly present around the world and enjoyed by many cyclists. They are one of the top players in the Italian Bespoke Cycling world.

However let me bring light to the misinformation published on Air by Rai 2 – an Italian National Television station on the 3rd of March 2019. J-emm Cycles is a small Italian Boutique Bespoke Cycle producer in the quiet town of Novellara which is situated in the Motor-Valley. Thanks to the entrepreneur skills of Paolo Ascari this innovative and challenging project was born in 2016 .

Official Press Launch January 2018
Bike Place Show, Silverstone Race Track

J-emm is a registered brand name belonging to Ap designs who has more than thirty years of active experience in bespoke industrial painting(from furniture to cycles) . For twenty years it has established itself as the leading bespoke painter in the Italian Motor Sports sector in the Motor Valley. Thanks to this experience Ap designs Quickly learned about the innovative materials and construction techniques used daily in the formula 1 world and decided to apply this expertise to the Bespoke cycling world in 2016… hence J-emm was created to change the of perception of Italian Bespoke cycling world wide. Welcome to a truly unique and innovative Bespoke Italian Cycling world. Rest assured this is no ordinary bicycle, it’s truly unique and exclusive for riders looking for custom performance, comfort and Italian design.

Tailor-made entirely in the heart of Italy’s most technologically innovative production area: Reggio-Emilia. Their mission is not to mass produce bicycles but to always strive to satisfy the Elite Cycling world, they strive to be unique exclusive and remain a reference point for Bespoke Italian Cycling Technology and Design.

All of J-emm limited models are designed to meet the complete needs of every individual professional cyclist and ensures maximum performance coupled with a 100% bespoke bicycle setup (Materials, Graphics, Sizing & Components), in compliance with the Highest Italian ‘Made in Italy’ ISO Quality Certifications Laws.

  • ISO 9001-2015 AP DESIGNS AND ITS SUPPLIERS HAVE ACQUIRED THE NEW ITALIAN QUALITY CONTROL CERTIFICATION PROVING THE COMPLETE ITALIAN PRODUCTION CHAIN – AUTHENTICATING THE FACT THAT THIS PRODUCT IS A ‘REAL ITALIAN PRODUCT’.
  • ISO 4210-6 LABORATORY TEST
  • ISO 4210-4.1 FRONTAL COLLISION CRASH TEST
  • ISO 4210-4.2 DROP TEST
  • ISO 4210-4.3 PEDAL FATIGUE TEST
  • ISO 4210-4.4 HORIZONTAL FORCES TEST
  • ISO 4210-4.5 VERTICAL FORCES TEST
  • IT01 THE ONLY AUTHORIZED ITALIAN CERTIFICATION THAT AUTHENTICATES A GENUINE 100% MADE IN ITALY PRODUCT
  • MALIGNANI UNIVERSITY EVERY NEW JEMM FRAME DESIGN IS SENT TO ITALY’S MOST PRESTIGIOUS DESIGN UNIVERISITY WHERE SEVERE TESTING IS UNDERTAKEN. WE ARE PROUD TO SAY THAT OUR FRAMES ARE FULLY CERTIFIED – PASSING EACH TEST WITH FLYING COLOURS

Now let me introduce you to our current
‘TOP GAMMA’ : UNICA 5 – CARBO TITANIUM / HC
(FIRST PROTOTYPE IN JULY 2017 & LAUNCHED DECEMBER 2017 for the BIKEPLACE SHOW JANUARY 2018)

(Available in the United Kingdom through our exclusive J-emm Point: Gorilla Cycling Firm – Oundle)

The Bespoke Italian Aerobike you have been dreaming about. Torsional stiffness and fluidity thanks to the CARBO-TITANIO technology combined with the internal HONEYCOMB structure. Extremely rigid yet torsionally very fluid, combined with extreme reactivity making the UNICA.5 CARBO-TITANIO the IDEAL frame for ‘hill climbing’: stable, precise and perfect handling, without sacrificing on-

road performance and comfort. Each frame is made on size (according to your biomechanical measurements) and can be personalised aesthetically, by our highly qualified Italian artists that use our secret paints and technologies. as you wish making it unique and exclusive in every sense. Undoubtedly one of our top frame technologies, far superior to technologies found in todays big name cycling brands.

  • Frame with aero seat post
  • Custom J-emm forks
  • Tube to tube frame construction using modular technology
  • Di2 – Eps ready ( also possible E-tap with modification)
  • Disc Brakes
  • Frame weight 1100 gr
  • Rear Triangle Design ( Excellent shock absorption and excellent stability)
  • Fork design enabling better braking
  • Maximum aerodynamics between the down tube and the wheel
  • Standard Measurements: S-M-L-XL. Also on size
  • Frame certified by the Instituto Malignani ISO 4210-6
  • Lifetime warranty
  • 100% MADE IN ITALY certification IT01
Bicycle testing by Jon Iriberri (Exclusive Area Manager for all Spanish Markets) testing the UNICA 5 on the Stelvio pass July 2018.

J-emm has no intention in losing itself in the quagmire of Cycling Marketing stories present in an extremely volatile and confused market but is concentrating on it’s quest to bring innovation and performance to the Bespoke Cycling world before other big name brands with generous marketing brands can do so.

We are focussed on remaining small and discrete, which in this world unfortunately is a weakness for Brand Awareness. We have realised that our Project is much appreciated abroad and with our renovated marketing and sales office we have approached the Spanish, South American and British Market and set down the foundations to a gradual controlled expansion. J-emm is also approaching other interesting global markets concentrating on promoting the Excellence of Italian Bespoke Cycling.

We would like to finish with our Lite Motif…

UNIQUE BESPOKE CYCLING INNOVATION & DESIGN

THE DESIRE TO BE DARING,BOLD AND UNIQUE,
PERFORM ACCORDING TO YOUR ATHLETIC NEEDS,
HAVE A COMPANION THAT WILL NEVER LET YOU DOWN,
TO OWN A CAREFULLY HAND CRAFTED ITALIAN GEM.

YOUR NEXT BICYCLE WILL HAVE IT’S OWN DNA
AND NO THIS IS NOT A DREAM…
IT’S REALITY… RIDE J-EMM!

You are invited to find out more by contacting our Sales and Marketing Office

Mark Chambers
export@j-emm.com
t. +39 347 1271745 / + 44 791 7747232

Website: https://www.j-emm.com
Facebook: https://www.facebook.com/jemmcycles/
Linkedin: https://www.linkedin.com/company/j-emm/about/
Instragram: https://www.instagram.com/jemmbike/
Lookbook: https://issuu.com/j-emm/docs/brochure-closed?fbclid=IwAR0VPr7L4wESPFo2Lanv_mPPUoO3ZwqunEpPaKGyIIYpX1iX4yWlaa0EVtU

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